ELEVATED DIGITAL PRESENCE FOR MAXIMUM GROWTH
Crafting Cohesive Digital Experiences: From Shopify Revamps to SEO Growth for Hiner Outdoor Living
Hiner Outdoor Living partnered with HALSTEAD to regain trust in digital marketing and address lead flow challenges with a strategic approach that repositioned their messaging and restored lost SEO value.
Hiner Outdoor Living partnered with HALSTEAD to address challenges with lead generation and restore trust in digital marketing, seeking a strategy that aligned their brand with market demand while showcasing their expertise in high-end outdoor living and water features. HALSTEAD transformed their website into a refined, user-friendly platform that highlights their stunning projects and broad service offerings, setting them apart from competitors. These efforts led to measurable success, including a 48% increase in click-through rates and a 9% rise in clicks year-over-year, driving engagement and positioning Hiner Outdoor Living for sustainable growth.
Beautiful Design for an Unparalleled Client Experience
Hiner Outdoor Living's newly reimagined website reflects the beauty of their stunning projects and highlights their extensive water feature services—showcasing what sets them apart from competitors. The updates provide a seamless and engaging user experience, with a new contact form that guides clients to a secondary form where those ready to get started can schedule appointments directly with the Hiner team.
Enhancing Hiner’s E-Commerce Experience Across Platforms
Hiner Outdoor Living's Shopify site underwent a complete transformation, giving their retail side a refreshed, cohesive look that perfectly aligns with the design and functionality of their newly built Squarespace site. The project delivered refined, custom designs and strategic backend customizations, ensuring a seamless, unified digital experience that elevates their brand across platforms.
Integrated SEO & Google Ads Strategy
Data-Driven Strategy Boosts Rankings and Lead Generation
Thanks to the efforts of the HALSTEAD team, the client saw significant improvements in their online presence. By securing 74 out of 87 keywords on the first page of Google—including highly competitive terms—the client’s visibility soared. Their Google Ads performance also experienced a remarkable turnaround.
Comparing year-over-year data from July 1 to August 23, the client experienced a 48% increase in click-through rates (CTR) and 9% more clicks. The water features campaign is now outperforming all competitors, while the design/build campaign consistently ranks in the top 3 results 62% of the time, keeping the client highly competitive in the market.
74
Keywords Ranking on the first page of Google
Today, 48% rise in CTR and 9% more clicks, compared to before partnering with HALSTEAD.
Key Outcomes of the HALSTEAD and Hiner Partnership
Modernized Website Design
Transformed Shopify templates into refined, user-friendly designs
Real-Time Project Visibility
Integrated a contact form for direct appointment scheduling
Significant SEO Gains
74 out of 87 keywords now rank on the first page of Google
Enhanced Conversion Rates
Achieved a 48% increase in CTR, 9% more clicks, and a 30x rise in Google leads year-over-year
Expanded Paid Media Reach
The water features campaign is outranking all competitors.
Created Uniform Branding
Ensured cohesive branding across Shopify and Squarespace platforms
Hear From Hiner About Their Experience
“In 15 years, I've been through 7 websites and numerous marketing firms; HALSTEAD is the only one to have hit it out of the park for me. Their design team understands branding, aesthetics, and user experience, while their marketing department has a deep knowledge of SEO, ad management, and all the other things necessary to operating a successful company. Working with them, I feel as if we have a true partner in all our marketing needs."
— Matt Hiner, HINER OUTDOOR LIVING
CASE STUDIES
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